Senior Director Sales Marketing

LB250225
  • Competitive
  • Germany
  • Full Time
  • Medical & Life Sciences, Medical Devices
  • Director

Description

Client Description:


Mackinnon Bruce International is exclusively partnered with a global Mid-Sized Scandinavian MedTech / Diagnostics company in the IVF & Fertility field.


Who we are

We are a dynamic recruitment agency that has evolved since our first establishment in 2012. We work with several high-profile clients globally to help them source and retain top-tier talent.


The Role:

As the Senior Director of Sales & Marketing, you will lead the direct sales and distributor networks across DACH, Nordics & UK. Reporting to the SVP S&M EMEA and working closely with the EMEA Management Team, you will shape the region’s commercial strategy, drive business expansion, and develop long-term financial objectives.


Key Responsibilities:

  • Develop and execute strategic business goals to enhance sales and market presence.
  • Implement market expansion plans using data analysis, competitor insights, and due diligence.
  • Lead a team of 3 Area Managers and oversee 15-18 Account Managers across the region.
  • Drive sales growth across Genetics and Medical Devices by working closely with Clinics/Hospitals, embryologists, gynaecologists, obstetricians, and other specialists.
  • Define pricing policies, manage key accounts, and negotiate with major customers.
  • Support sales teams in meetings, calls, workshops, and industry events.
  • Collaborate with marketing and clinical support teams to execute targeted marketing initiatives.
  • Provide quarterly sales forecasts and contribute to Annual Operating Plans


Who We’re Looking For:

  • Experienced leader with 5-10+ years in sales leadership positions within Medical Devices, Genetics, or Diagnostic services.
  • Strong background in managing direct and distributor sales models in DACH, and also experience in Nordics/UK preferred.
  • Proven ability to analyse markets, identify opportunities, and drive business growth.
  • Exceptional leadership, communication, and negotiation skills.
  • Fluent in English and German (both written and spoken).
  • Comfortable working in a fast-paced, evolving environment.
  • Must be based in the DACH region with extensive travel required.


Luke Bott
Associate Director

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